On Hasselblads and iPhones and iPads

Look, you and I know this may not happen in our lifetimes but just suppose you could afford any of the wonderful medium format cameras from Hasselblad. Then you'd want the iPad and iPhone app to go with it, wouldn't you?
Now you can.
Available now, Phocus Mobile (the author casts glances of envy to anyone who downloads this because they have a 'blad)
Link: Phocus Mobile in the iTunes apps store