With iBooks, Steve Jobs does a William Caxton

If you felt the floor wobble a tad this morning, it just might be the seismic shift that Apple introduced with the upgrade to iBooks.

If you're an iPhone or iPad owner, you might have noticed that   iBooks now allows you to read pdfs along with the free Winnie The Pooh that Apple gives you.

Seemingly not such a major change, until you take into account the number of ebooks published as pdfs together with just how easy it is for anyone to create a pdf with what's available on your Mac or PC right now.

Make no mistake, everything just changed.

...For everybody (because where Apple goes, everyone else follows),

Self-publishing until this morning was something that was tedious if not painful. Now, anyone can write anything in any program, hit print and create a pdf, save it the Automatically Add to iTunes folder and there it is - a book on your mobile device. Then, post it to to website and maybe make a small charge (say £3 or $5). And someone else downloads it. And reads it on the iPhone or iPad or Mac or PC or Blackberry.

I think that Mr. Jobs just added "author" to everyone's job title.  Your thoughts?

ps: if you want to start your ebook collection with some excellent photography books, I recommend David Duchemin