I’ve just returned from the local GP’s surgery. At a rough count the walls and doors are covered by nearly 120 A4 posters covering from everything from advice on how to quit smoking, get more exercise, repeat prescriptions and a reminder that it’s “not the receptionists fault”.
In addition to the 200 copies of People’s Friend and Practical Caravan magazines that adorned every table, this “visual noise” means that patients are provided with an infinite supply of material to read whilst waiting for attention from the doctor.
Ultimately all this visual noise delivers only overload. No human being can take in all that information or put it into context. The net result of putting up the posters is a failure to delivery any meaningful information to the patient.
Okay, so what’s this got to to with photography?
Think of it this way. Every photograph even the most ambiguous has a subject, a message, a visual metaphor, a context.
Does your image have that clear subject, is something “added that should be missing”?
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